OMEGA strikes the perfect balance between beautiful design & brilliant capability with products designed to transform kitchens into functional, stylish & simple environments.
Goal.
Raising awareness of the Omega brand, elevating their market position & introducing audiences to their new brand positioning.
The Challenge.
Our challenge was to create an emotional connection with the Omega brand – a range of appliances that live at the heart of the home and help make our lives easier. We needed to convey that Omega are there when people need them. Omega products are functional, dependable and easy to use so consumers can get on with the more important things in life – right in the most important room in the home, the kitchen.
The Strategy.
Conveying the way people feel when owning Omega appliances was vital. We’re highlighting real life that’s relatable and achievable. Empathising the role Omega appliances plays in everyday lifestyles was the foundation of our campaign. It’s not necessarily about the grand, flashy dinner party (though they’re very much up to that task) but more about how Omega offers real help for real life moments in the kitchen…‘the heart of the home’.
The Solution.
Our brand campaigns were optimised for reach, awareness and engagement. We captured these ‘Omega’ moments, demonstrating how Omega is there every step of the way via a ‘slice-of-life’ glimpse into the everyday. This was achieved through professional photo and video shoots that effortlessly captured family scenarios with ‘heart’ and showed Omega appliances helping make life easier in the heart of the home.
