BARKLY SMOKEHOUSE specialise in premium deli smallgoods and are the makers of the famous, award-winning Grandmother Ham.
Goal.
Establish a strong digital presence for the Barkly brand while driving consumers to their online store and stockists.
The Challenge.
Not to eat all the produce! Aside from curbing persistent stomach growls, we established the need for a dominant digital presence for the entire brand. A disconnect between Barkly’s most popular product, Grandmother Ham and the Barkly brand as a whole, meant that Grandmother held greater brand resonance than Barkly Smokehouse.
The Strategy.
Building the Barkly Smokehouse brand by leveraging off the brand equity of Grandmother Ham. We saw the need for Barkly to reinvent themselves with a brand repositioning that remained true to their traditional heritage.
The Solution.
Introducing the tagline ‘Barkly is better’ not only perfectly captured the brand quality and market position, but it aided with building the Barkly brand and establishing a strong digital presence.
Working closely with our sister agency, Halo Advertising, the brand was completely revamped beginning with a modern logo still steeped in tradition. Once the refreshed look and feel gained traction and was embraced by the market, we steadily drove traffic to their e-commerce store and stockists via targeted paid campaigns.
Fun with Barkly.
“ The team at Media Sociale thought far beyond the obvious to find interesting ways to raise awareness & boost demand for Barkly Smokehouse.”
Carl Greco, Managing Director, Barkly Smokehouse.
